It’s a…Hub! In October 2018, Google introduced the newest member of its hardware family to the world. Part smart display, part smart speaker, Google Home Hub is a new way to interact with the Google Assistant. We developed a Welcome and Onboarding email series to educate new Hub owners on how to use their device and to drive device engagement in the early days of ownership.

In 2017, Google went big with Mini, a smaller version of its well-known smart speaker. We developed the email launch campaign, which included Pre-order, Buy Now, and Welcome emails. We also created an Onboarding series to help new Mini owners learn how to get the most out of their new friend.  

Google started 2018 with a bang and some big sound. After launching Mini in 2017, Google debuted its bigger, boisterous brother, Max. It's brainy like its siblings, but knows how to drop some sick beats. We developed the email launch campaign, which included a Buy Now email as well as an Onboarding series. 

Google Home subscribers get bi-weekly newsletters that keep them in the know about new product features, seasonal updates, and timely tips on how to use their device. 

Did you know that the average age for a child to get their first mobile device is six years old? The Google Family Link app allows parents to set screen time, device usage, and website limits on their child's phone or tablet to make sure they're using it responsibly. We created and developed a Welcome and Onboarding series to help parents get started. 

Welcome Email

Onboarding Email #1

Onboarding Email #2

Onboarding Email #3

Onboarding Email #4