McDonald's wanted to plant the straw in the ground and declare its restaurants as drink destinations. We created the "Own the Drink Run" campaign to spread the word to the parched masses that McDonald's has a variety of tasty beverages at the ready, waiting to quench their thirst.
CW: David Wilson ACD/AD: Ted Jenkins DIGITAL: Jacob Ford CD: Rob Baggot
CW: David Wilson ACD/AD: Ted Jenkins