SPARKLING ICE
In a sea of brands screaming for attention, sometimes it pays to whisper. For its new 2019 campaign, we took Sparkling Ice back to basics with “Naturally” and focused on what makes the product great. No frills, no over-the-top celebrity, no superfluousness, just the product and its natural colors and flavors. We revamped the brand identity and created and new brand voice.
PRE-ROLL VIDEO
SPARKLING ICE MAKER
We created the Sparkling Ice Maker to help Sparkling Ice fans find new ways to enjoy their favorite flavors. People can use their voice to find cocktail recipes and get step-by-step instructions from their digital assistant.
Just say “Hey Google, talk to Sparkling Ice Maker”
DIGITAL BANNERS
